Find the angle
worth building.
Bring us your half-formed app idea. Leave knowing whether it makes sense, what gives it a chance, and exactly what to do next.
Own the invisible-work handoff—not another chore list.
First Wedge turns a broad category into a narrower audience, recurring moment, and testable promise.
↗ First test: ask 10 couples to complete two weekly handoffs. Continue only if at least 5 return without prompting.
Ten accountable roles.
One clear decision.
The team moves from research direction through customer, market, product, commercial, technical, and red-team work. Every visible update comes from the recorded run.
Research direction
Nora
Defines the questions, evidence requirements, and decision threshold before research begins.
↗Customer, market & competition
Chris · Maya · Lena
Retrieve cited pain, alternatives, features, positioning, onboarding, and current market context.
↗Product, pricing & growth
Zoe · Morgan · Diego
Translate observed evidence into product, payment, and distribution hypotheses.
↗Feasibility, red team & decision
Sam · Priya · Ava
Bound the MVP, challenge weak claims, and produce the final wedge and next action.
↗FLUFF
Clarity you can
act on tomorrow.
A clear verdict
Build, wedge, test, or let it go.
The angle with a chance
Who it is for and why they switch.
Your first validation step
The smallest proof worth chasing.